As a professional association, ANCA promotes leadership and excellence within the nature and environmental learning center field; as such our brand conveys professionalism that is grounded in nature. While we are professional, however, we are also an inclusive, welcoming, and supportive community, and we believe the collective wisdom and diversity of our network is our greatest resource. Because of this, our brand should be accessible and inviting to all in our field.
Typefaces
Primary headings are in Playfair Display, and secondary headings and paragraphs are in IBM Plex Sans. You can see the structure for headings on our website style guide.
Colors
Primary Colors
Dark Green
#355024
![Gold](/images/Brand/Colors/Gold.jpg)
Gold
#f4b213
![Brown](/images/Brand/Colors/Brown.jpg)
Brown
#b68934
Secondary Colors
Medium Green
#7c9460
Medium Gold
#fcba63
Light Green
#d8dfb2
Light Tan
#eee7d8
Paragraph text is an off-black, HEX #383838.
Logo
Below are three variations on the ANCA logo, with a description of appropriate usage. Do not edit or modify the ANCA logo in any fashion.
Full Color
For use on white or off-white backgrounds
Download
Black Outline
For use on white or off-white backgrounds, when color is not available
Download
White Outline
For use as an overlay on images or branded colors
Download
Questions?
For further guidance, contact ANCA Director of Marketing & Communications Asa Duffee at .